Taking joint action for a living planet

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Small cause, large effect: one of our longstanding WWF initiatives for the last lowland gorillas in Africa: nationwide on billboards, in print and on TV this campaign called attention to the threat to great apes through overexploitation of the tropical rainforests and illegal poaching. A campaign that changed perspectives for maintaining a last piece of untouched jungle; and once again contributed to setting a new record year of support for the WWF.

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