3 Euro will stop the saw.
After the Tsunami in 2003, willingness for donation dropped significantly. WWF challenged us to significantly boost fundraising for the protection of the habitat of the last Sumatra tigers. We developed a key-visual that managed to dramatize the tiger´s threat emotionally – and at the same time show the solution – and how easy it is.
The visual stages the tiger as a symbol to bring the whole amazon region into focus. Reinforced by other animals that share its fate.
The result was amazing: an unprompted awareness of the tiger visual of 48% in Germany within weeks. And an incredible rise of the sponsors by 178%. Tears of joy instead of tears of sorrow.
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