3 Euro will stop the saw.

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After the Tsunami in 2003, willingness for donation dropped significantly. WWF challenged us to significantly boost fundraising for the protection of the habitat of the last Sumatra tigers. We developed a key-visual that managed to dramatize the tiger´s threat emotionally – and at the same time show the solution – and how easy it is.

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The visual stages the tiger as a symbol to bring the whole amazon region into focus. Reinforced by other animals that share its fate.

 

The result was amazing: an unprompted awareness of the tiger visual of 48% in Germany within weeks. And an incredible rise of the sponsors by 178%. Tears of joy instead of tears of sorrow.

 

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