Yummie! Here comes #superskinfood
The name says it all. “Skin Food “ is like healthy nutrition for the skin. But is that catchy enough? Weleda expected a lot from the re-launch of their legendary Skin Food product – now new as a series. And they expected a lot from us. No pressure. All it took was a super idea. Weleda Skin Food is more than just food for the skin: Weleda Skin Food is a true superfood.
Extra rich in nutrients like the product itself, this global campaign serves the full customer journey: from print ads to poster, tv and digital videos, landing pages and social media. All assets were produced for global usage and rolled-out in Germany first.
Topping for this superfood smoothie was winning the Best New Product Award for Weleda at the Vivaness trade fair. Congratulations, Weleda!
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