Team up with Mother Nature.
During pregnancy, women tend to rethink their existing values which often leads them to natural products. We wanted Weleda to be top of mind. By communicating the WELEDA difference and position as THE best natural care for mum and baby.
As not being baby experts yet, first-time parents highly depend on advice from professional such as midwives or look on the internet. That´s why the campaign has strong focus on digital. And features a 36 pages brochure (printed on recycled paper) that accompanies mums-to-be through the whole journey of pregnancy.
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