A total redesign cuts through the clutter

Next

The Pomegranate campaign is more than made to represent our new global Weleda campaign format – it is a new definition of how the brand looks and speaks.  Asked to find an unique way to strengthen effectiveness, we selected a new star of our campaign: skin itself. Promoting the #pomegranateeffect, we initiated a 28-day-challenge to prove its talent.

Next

All digital assets connect to the key message that Pomegranate Face Care gives skin the natural power to effectively defend itself against aging. While the target group is encouraged to try the challenge and experience the pomegranate effect for themselves.

Next
  1. Previous Project
  2. Next Project