Hit the spot with nature´s power.

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How to launch Weleda‘s Naturally Clear as THE natural challenger for blemished skin in a market dominated by conventional performance-orientated competitors? Targeting a generation that is hard to get and tough to impress? Bringing together gentleness and efficacy – with a leadplant that doesn‘t make an intuitive promise?

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The amazing willow bark led us to a landscape of beauty. And to a customer journey that hits the spot at every turn. Made ready to use as a global toolbox for all 50 Weleda countries worldwide, this launch brings out Weleda´s innovative power at its best.

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