Die grüne Lösung bei roten Augen.

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When red eyes: go green! Weleda challenged us to strengthen the position of Euphrasia eye drops towards an established main competitor and in a cluttered market full of confusing competence profiles...

The answer is bold. An eye-catching campaign claims 100% natural Weleda Euphrasia as THE natural rescuer for sore eyes – reaching consumers and HCPs alike.

 

Our campaign toolbox takes our audience along the customer journey. With a strong focus on digital and the pharmacies as our POS we give an prompt answer to an acute need. 

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Our campaign toolbox takes our audience along the customer journey. With a strong focus on digital and the pharmacies as our POS we give an prompt answer to an acute need. 

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