Select works magic in New York
At Select we believe in the beauty of diversity. Which is why for the second year, our NY office partnered with Project Glimmer to host a Day of Empowerment for young girls and women at risk.
By identifying each participants individuality – the project was all about tapping into what makes her … her. A full Day of Empowerment including workshops and a professional photo shoot encouraged the girls to work their own magic in front of the camera. And how this works: watch the video.
A workshop series provided the girls with tangible tools that helped them uncover and encapsulate their magic, foster confidence which would benefit them in their daily lives. This included a power lunch with a celebrated news anchor, culminating in a high-profile panel discussion. Conversation centered around how these empowered women work their magic into their respective fields.
All this magic coming into effect on a non-profit level gives us a shimmer of what this could work for a brand.
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