A digital idea makes waves.
Did you know that by 2050 there will be more plastic in the sea than fish? For the initiative Orange Ocean the time is NOW for change. The goal: Besides fishing the plastic out of the ocean, to first clean it from people’s minds. All it took was a creative fire starter – where we came into play – a striking look and user experience for a great digital idea. That’s how the PlasticCheck was born. Check it out:
The PlasticCheck is a simple and impactful tool developed in a co-creation with Orange Ocean, d-SIRE and Moniteurs. It’s an innovative calculator that lets everyone discover how much plastic they can save by simply making small changes in their everyday lives. Beyond the idea, we finely helped to craft Orange Ocean’s communication and design – online and offline. All under the newly developed claim:
Make waves, not plastic!
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