Giving birth to a mums' brand purpose
Multi-tasking, planning, and staying calm in stressful moments are all amazing mother skills, but also highly valuable qualifications for the workplace. This belief was the starting point for leveraging Femibion from a leading pregnancy supplement into a brand inspiring a woman's movement. In collaboration with Weber Shandwick we created the MumPlus social movement.
As a part of the movent, we made it possible for working mothers to easily add their maternity leave to their LinkedIn profile. As a result, women everywhere can now proudly display in the professional network that they have acquired a new set of skills from doing the most difficult job in the world.
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