Silly freaks and wannabees?

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How do you gain new sponsoring members beyond the ones who are Greenpeace supporters already? Which barriers need to be overcome? Based on documentary footage this campaign provokingly plays with clichés about Greenpeace in people´s heads. Underneath, they reveal background to the many projects that Greenpeace tackles throughout the word. Provided as free ads to the big publishing houses they effectively helped to shift minds.  

 

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