Donate a sample, donate life
We opened our mouths against blood cancer, a topic that's not easily addressed. People may know it exists, but most often they don't know how to help. So, how did we help the non-profit organization DKMS to reach a broad audience and tear down the barriers to this highly complex, medical issue? And how did we convince over 93% more potential stem cell donors to become a part of the solution? With cotton swabs against blood cancer. It was as simple as that.
We created a simple ‘Open Your Mouth’ campaign featuring our young hero, 12-year-old Tim. As a survivor of blood cancer, his appeal for stem cell donors broke all records and increased the DKMS donor database.
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